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"Downside UP"
A film by Nancy Kelly
56:04/color

What happens when an impoverished, working-class town decides that its only hope for survival lies within the world of contemporary art? Can these disparate worlds benefit each other? And why would they try?

"Downside UP" captures the beginnings of America's largest museum of contemporary art, MASS MoCA (Massachusetts Museum of Contemporary Art) and the rebirth of its host-city, North Adams. Through the eyes of filmmaker Nancy Kelly and her family, many of whom worked in the factory before it closed, the film renders the subtle changes in the spirit of a region, from the intimate view of a kitchen table. "Downside UP" is about the tentative, dangerous notion of hope in a town widely viewed as hopeless.

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Downside UP

For purchase or rental information, contact:
New Day Films
190 Route 17M
P.O. Box 1084
Harriman, NY 10926
(888)367-9154
orders@newday.com